Pita Pit was founded in 1995 in Kingston, Ontario, Canada by entrepreneur Nelson Lang with the goal of proving that food could be fast, delicious and healthy.

Since then, Pita Pit has grown to be an award-winning leader in the fast-casual segment and the largest Pita sandwich concept in the world with over 600 restaurants across the globe.

With Pita sandwiches as our core product, our menu can address all daily segments including options for underserved market segments such as family and children, vegetarian, vegans and gluten free diners. In the end, it is our grilled-to-perfection Pitas and super friendly service that keep our customers coming back, time after time.

As a closely held private company that is still led by our founder, our focus is 100% on our partners and their success. At Pita Pit you get targeted support that meets your unique needs, while providing your team with the flexibility to adapt to your local market.

The Pita Pit concept is perfectly positioned to lead the growing market trend towards new concepts that deliver delicious, high quality, healthy, customizable, ethically sourced and environmentally friendly products.

Investment / financial requirements

The financial requirements and capital investment required varies by country and region. Master Franchisees are expected to have sufficient net worth and liquidity to acquire and assertively develop the target territory. For specific financial and term details for your country, contact us through the initial Enquiry form here. 

Partner Evaluation Process: Click here for a guideline to the basic steps to our Master Franchise development process 

Partnership Model: Master Franchise

Pita Pit uses the Master Franchise model to drive international growth. We strongly believe that this model brings together the best of two worlds. Whereas Pita Pit is the expert in the development and delivery of the Pita Pit business model, the Master Franchise partner is the expert in executing the strategy in their local market. This model allows both Pita Pit and the Master Franchisee to focus on their respective strengths. That way Pita Pit can be laser focussed on what we do best: supporting the success of our partners.  

Ideal Partner Profile:

As Nelson says, “it is all about the people”, and this is the primary criterion that we use to evaluate if a prospective partner is a fit. We take joining the Pita Pit family seriously, and look to work with people who we trust to do the right thing with the Pita Pit brand.

We look for partners with:

• Strong and shared core values
• Experience introducing brands to your target markets
• A team with food and beverage experience
• The financial and human resources to implement an assertive development plan
• Long term vision and investment horizon